I unfortunately did not see the Levis commercial Rebecca talked about. Sounds like a "hot topic". However, along similar lines, I do have issues with the modeling and fashion magazine industry. Why is it necessary and acceptable in advertising to use 14, 15 and 16 year old GIRLS in provocative clothing and poses??? This industry also REWARDS these girls with incredible salaries. Bad messages are being sent on so many levels. Chime in, what are your thoughts?
Judy
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I think what really gets to me about these ads (and I don't buy these magazines anymore b/c I just couldn't reconcile it) is that these 14-15 years olds are supposed to be "portraying" 20-30 year olds. That is just so wrong on so many levels. It encourages young girls to be older than they are, and holds real women (20-30+) to a standard that they can't possibly attain (in most cases - nor would it be healthy for a 20-30+ year old to be/look like a 14 year old).
There was a backlash on this a few years ago -- and the advertising tide seemed to change. I don't know what happened, but it seems to be back now and even worse!
I'm just trying to infom my daughters now about the importance of eating good foods & being healthy. At least at the ripe ages of 3,5 & 10 they are listening to me. Hopefully by the time that I'm not their "first source", I will have ingrained in them some of the true measures of real beauty.
This reminds me of Tracy's post a few weeks ago -- if the trend in magazines is going to spiral down, we better get our smut free isles at the grocery store!!
Okay - I added a new link to our site: http://www.deceptivelydelicious.com -- it's my new favorite cookbook!!
Along the lines of beauty and models --- this is one way to get the kids to eat healthy food and appreciate the affects of processed, sugary food!
My girls love it & it is something fun to do w/ them. I was laughing last night b/c I made the DD cheese sticks. My oldest loved them and asked if I snuck in cauliflower. She said "I especially don't like cauliflower with cheese mom". Guess what she was eating... wink,wink! Give it a try -- I love it. - Reb
The magazine covers are a real problem. And unfortunately, it's not just in the grocery stores. I was at Borders not long ago and I noiced that my kids had to walk past the porno section to get to the comic books. The porno section was the very first section of the magazines. Yes, the pornos are bound so that kids can't just open them up, but the covers alone are way more than any child (or adult for that matter) should see. I, too, worry about what these images will do to my daughter, but also worry about what influence they will have on my son and how he views women. Anyway, I spoke to the manager about moving the porno section to the back of the magazine section so that my kids wouldn't have to see them on their way to the comics. He said I had a point, but that they wanted to keep the pornos out in the open so as to make sure children weren't getting to them and looking at them. OK, fine, but how about this: Don't sell them at your store at all!!! Let people buy them online if they are so inclined (which of course I am completely against also). Don't subject my kids to your sick objectification of women and your twisted view of sexuality! OK, I'm done. You asked for it, Reb!!
Take a deep breath Tracy! You have some great points -- and the problem is money talks. How do you reconcile this?
I like your smut free isles for the grocery store and I think that is something that won't reduce sales - so I think that is an effort that can be a win-win for all parties.
(But how would I read my People magazine!!! lol!)
Dove has a really good campaign going on called "Campaign for Real Beauty" aimed at young girls' self-esteem issues because of negative advertising. It's goal is to help girls understand that they are beautiful, even if they don't look like the models and movie stars. You can find info here: http://www.campaignforrealbeauty.com . You can download Mom's guides and workbooks for the girls. Worthwhile project!
I love the DOVE campaign Joan...sends a great message to ALL women !!
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